- Business Development
The Wealth Executive is responsible for:
Identifying and acquiring New-to-Bank (NTB) customers.
Onboarding Affluent, HNI and UHNI customers.
Market mapping.
Generating business through referrals and networking.
Developing long-term customer relationships.
Understanding customer financial aspirations.
Providing suitable wealth-management solutions.
Generating quality business opportunities.
- Wealth Penetration
Responsibilities include:
Managing assigned customer portfolios.
Regular customer engagement.
Increasing Product Per Customer (PPC).
Increasing Total Relationship Value (TRV).
Enhancing Assets Under Management (AUM).
Increasing insurance penetration.
Developing relationships with New-to-Wealth (NTW) customers.
Acquiring family and household relationships.
- Digital Wealth Adoption
The role also includes:
Promoting digital wealth platforms.
Increasing adoption of digital investment services.
Increasing adoption of digital insurance services.
Educating customers regarding digital wealth-management channels.
- Compliance & Governance
The Wealth Executive must:
Keep mandatory certifications and licences valid.
Follow RBI regulations.
Follow internal Bank policies.
Follow wealth-management guidelines.
Maintain KYC and AML documentation.
Maintain informed-consent and product-suitability records.
Submit compliance reports within prescribed timelines.
Stay updated with regulatory and product changes.
Follow ethical selling practices.
Maintain accurate customer records.
- Customer Service
The role also includes:
Coordinating with branch staff and product partners.
Processing investment and insurance transactions.
Executing customer requests within required timelines.
Resolving customer queries and complaints.
Maintaining defined turnaround times (TAT).
Key Business Objectives
According to the job description, key objectives include:
Mutual Fund and SIP mobilization
Life and Health Insurance business
Existing customer portfolio deepening
Wealth product penetration
Digital wealth adoption
Regulatory and internal compliance
Other responsibilities assigned by Bank of Baroda